Belluca Director and Mumpreneur, Veronica Lucas is committed to growing and maintaining "Innovation with Style". Our goal is to offer customers luxurious, stylish and innovative products with first class customer service.

The Belluca concept was conceived in November 2005, shortly after the news that we would be expecting our first child. Taking parenthood in our strides, things didn't develop until September 2007 when the Belluca website was born.

We are an online Store of Luxurious, Stylish and Innovative Australian products to assist the modern Mums and Dads. All the products have been tried by my inspirations, my two beautiful children, Bella and Jack and my wonderful husband Ben to bring a unique showcase of Australian products for Bubs, Kids and Mums.

Proudly Australian owned!

Belluca donates a considerable portion of the takings towards Chain Reaction Foundation's project, Mt Druitt Learning Ground. A project working with the Mt Druitt community and disadvantaged families. For more information, please follow the link on our Friends of Belluca page.

Thank you for taking the time to visit our site and learning our story.